Website Cookie Policy
1. Introduction
Our website, https://insoftresearch.com, uses cookies and other related technologies (collectively referred to as "cookies"). Some cookies are placed by third-party services we use. This policy explains what cookies are, which ones we use, and how you can manage them.
This policy covers only cookies placed on www.insoftresearch.com and should be read together with our Website Privacy Policy.
2. What are cookies?
A cookie is a small text file sent along with pages of this website and stored by your browser on your device. The information stored may be returned to our servers or to third-party servers during a subsequent visit.
3. What are scripts?
A script is a piece of program code used to make our website function properly and interactively. This code is executed on our server or on your device.
4. What is a web beacon?
A web beacon (or pixel tag) is a small, invisible piece of text or image on a website used to monitor traffic. Various data about you may be stored using web beacons.
5. Categories of cookies we use
- Functional: Strictly necessary for the website to operate. No consent required.
- Statistics: Help us understand how visitors use the site — collected anonymously. Require consent.
- Preferences: Remember choices you make (e.g., language, form data). Require consent.
- Marketing: Used for advertising and cross-site tracking. Require explicit consent.
6. Social media content
Our website includes LinkedIn social features (share buttons and embedded content). This content is delivered via code from LinkedIn and may place cookies on your device. LinkedIn may store and process information for personalised advertising. Please read LinkedIn's Privacy Policy for details. LinkedIn is located in the United States.
_wpfuuid cookie has an 11-year duration set by the WPForms plugin. We are evaluating reducing this in a future update.| Cookie name | Expiration | Function |
|---|---|---|
| wordpress_test_cookie | Session | Checks if the browser accepts cookies |
| wordpress_logged_in_* | Persistent | Keeps session for authenticated users (admin only) |
| wp-settings-* | Persistent | Stores admin interface preferences |
| wp_lang | Session | Stores the interface language setting |
| wpEmojiSettingsSupports | Session | Detects browser emoji support |
| WP_PREFERENCES_USER_* | Persistent | Stores admin user preferences |
| Cookie name | Expiration | Function |
|---|---|---|
| wp-wpml_current_language | 1 day | Remembers the language selected by the visitor |
| wpml_browser_redirect_test | Session | Checks if cookies can be placed for language redirect |
| _icl_visitor_lang_js | Session | Stores the visitor's detected language (purpose under review) |
| Cookie name | Expiration | Function |
|---|---|---|
| wfwaf-authcookie-* | 1 day | Identifies logged-in users for Wordfence security rules |
| Cookie name | Expiration | Function |
|---|---|---|
| cmplz_functional | 365 days | Stores visitor consent for functional cookies |
| cmplz_statistics | 365 days | Stores visitor consent for statistics cookies |
| cmplz_preferences | 365 days | Stores visitor consent for preference cookies |
| cmplz_marketing | 365 days | Stores visitor consent for marketing cookies |
| Cookie name | Expiration | Function |
|---|---|---|
| elementor | Persistent | Records actions performed on the website (anonymous) |
| Cookie name | Expiration | Function |
|---|---|---|
| _ga | 2 years | Assigns an anonymous identifier to distinguish visitors |
| _ga_* | 1 year | Stores session data for GA4 properties (pageview counting) |
| Cookie name | Expiration | Function |
|---|---|---|
| _wpfuuid | 11 years * | Stores a unique anonymous ID for form submission statistics — no personal data |
| Cookie name | Expiration | Function |
|---|---|---|
| Google Fonts API | — | Google Fonts may log font requests; no named cookies identified. Purpose under review. |
| Cookie name | Expiration | Function |
|---|---|---|
| rc::a | Persistent | Distinguishes humans from bots (persistent token) |
| rc::b | Session | Distinguishes humans from bots (session token) |
| rc::c | Session | Reads and filters bot requests |
| Cookie name | Expiration | Function |
|---|---|---|
| bcookie | 1 year | Browser identifier cookie for fraud detection |
| bscookie | 1 year | Secure browser identifier for fraud detection |
| lidc | 1 day | Facilitates data centre selection |
| li_gc | 6 months | Stores visitor consent for non-essential cookies |
| li_alerts | 1 year | Tracks alerts shown to the visitor |
| lms_ads | 30 days | Tracks ad clicks from LinkedIn |
| lms_analytics | 30 days | Tracks analytics events from LinkedIn |
| AnalyticsSyncHistory | 30 days | Synchronises analytics data across LinkedIn services |
| UserMatchHistory | 30 days | Supports LinkedIn ad matching and retargeting |
| li_sugr | 90 days | Probabilistic user matching across sites for advertising |
| li-oatml | 30 days | Stores data for LinkedIn's off-site analytics |
| BizographicsOptOut | 10 years | Stores opt-out preference for LinkedIn audience matching |
| _guid | 90 days | Stores a unique anonymous user identifier for analytics |
| sdsc | Session | Session consistency for LinkedIn services |
| linkedin_oauth_* | Session | Stores OAuth token for LinkedIn session authentication |
| X-LI-IDC | Session | Identifies the LinkedIn data centre serving the request |
When you first visit insoftresearch.com, a consent banner lets you accept or decline each cookie category separately. Only functional cookies are placed without your consent — they are strictly necessary for the site to work.
You can update your choices at any time via the cookie settings link at the bottom of any page. You can also manage cookies directly through your browser settings or opt out of interest-based advertising via the Digital Advertising Alliance at youradchoices.ca (Canada) or optout.aboutads.info (USA).
Enabling, disabling and deleting cookies
Most internet browsers allow you to manage cookies through their settings. You can configure your browser to block cookies, delete existing cookies, or prompt you before a cookie is placed. Please note that disabling certain cookies may affect the functionality of our website. If you delete cookies, they will be placed again when you next visit after providing consent.
Canada — PIPEDA
PIPEDA (SC 2000, c 5) requires meaningful, informed, and withdrawable consent before collecting personal information via cookies. Implied consent is acceptable for anonymous analytics; express consent is required for marketing and tracking cookies.
Your rights — Canada
- Right of access: Request access to personal information collected via cookies.
- Right to withdrawal: Withdraw consent for non-essential cookies via our consent tool at any time.
- Right to complain: File a complaint with the OPC at www.priv.gc.ca.
Law 25 — Enhanced consent requirements
For Québec residents, cookie consent must be:
- Express — not implied, for all non-essential cookies;
- Granular — given separately for each category;
- As easy to refuse as to accept — no dark patterns or pre-ticked boxes;
- Withdrawable immediately at any time with immediate effect.
Additional rights under Law 25 (Québec residents only)
- Right to de-indexation: Request removal of personal information from online indexes where collection was not legally authorised.
- Right to portability: Request your data in a structured, machine-readable format.
- Right to complain to the CAI: File a complaint with the Commission d'accès à l'information at www.cai.gouv.qc.ca.
United States — CCPA/CPRA
U.S. state privacy laws (including the CCPA and CPRA) operate on an opt-out model: cookies may be placed without prior consent, but visitors must be able to opt out clearly. We do not sell personal information collected via cookies. You may opt out of all non-essential cookies via our consent tool.
Europe — GDPR + ePrivacy Directive
The ePrivacy Directive requires prior, informed consent before placing any non-essential cookie. Our consent banner meets these requirements: prior consent, free choice, category-level granularity, clear information, and easy withdrawal at any time.
Google Analytics transfers anonymised data to the United States under Standard Contractual Clauses (SCCs). IP anonymisation is enabled. LinkedIn also transfers data to the United States; LinkedIn has implemented SCCs for international transfers — see LinkedIn's Privacy Policy.
Rest of World
We apply the GDPR standard as our baseline for all visitors globally — seeking consent before placing non-essential cookies regardless of your location.
| Jurisdiction | Legislation | Consent required? | Opt-out available? |
|---|---|---|---|
| Canada | PIPEDA | Yes – implied for analytics, express for marketing | Yes |
| Québec | Law 25 | Yes – express, granular, withdrawable anytime | Yes + de-indexation |
| USA | CCPA/CPRA | Opt-out model – no prior consent required | Yes – Do Not Sell/Share |
| EU / EEA | GDPR + ePrivacy | Yes – prior, express, per category | Yes – withdraw anytime |
| Rest of World | General principles | GDPR standard applied as baseline | Yes |
Your rights with respect to personal data
- Right to know why your personal data is needed, what will happen to it, and how long it will be retained.
- Right of access: access your personal data that we hold.
- Right to rectification: supplement, correct, have deleted, or blocked your personal data at any time.
- Right to withdraw consent: revoke consent and request deletion of data processed on that basis.
- Right to portability: request your personal data and transfer it to another controller.
- Right to object: object to processing — we comply unless there are justified grounds.
- Right to complain to the supervisory authority: the OPC (Canada), the CAI (Québec), or your national data protection authority (EU/EEA).
To exercise any of these rights, contact us using the details below.
